George Barbero Email Address

Director

Fidelis Care is an insurance company which specializes in medicaid managed care, NY state of health metal-level products, medicare advantage.

• 15+ year as a creative executive at both large global agencies and boutique creative shops, as well as leading in-house creative teams and external consultants to develop projects spanning print, digital, video and presentation design for some of the worlds leading brands. • Development and design of channel-neutral integrated marketing programs, advertising campaigns, public relations collateral, and new business development for the financial services, pharmaceutical, consumer and non-profit sectors. • Leading teams of graphic designers, art directors, project managers, motion graphic artists, digital producers, writers, photographers, illustrators, videographers and presentation specialists. “Finding a solution to a creative challenge is exciting to me. Whether it’s playing off a kernel of an idea with a group of colleagues or waking up in the middle of the night with an ‘aha’ moment, I feel a natural rush as a creative execution begins to take shape and form. I have been fortunate enough to lead and work with highly skilled in-house creative teams, specialists and outside consultants, which resulted in award winning designs and programs that successfully connected brands with audiences.” Clients (past and present) include: American Heart Association, Arm & Hammer, AstraZeneca, Axe, Bausch & Lomb, Bunge, Coppertone, Crestor, Doral Bank, Duke University, eBay, Edelman, GE, Heinz, Johnson & Johnson, Merck, MetLife, Pepsi, Pfizer, Samsung, Time Warner, Unilever, Western Union