Bryan Vigue Email Address

Senior Director of Marketing

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Skilled in developing integrated, multi-channel marketing communications strategies for products, technologies and services, I am a forward thinking business marketer with a track record of building effective marketing programs, delivering results through smart implementation and evolving capabilities with technology. I have developed an affinity for “many things digital” and strive to incorporate digitally-enabled marketing approaches in most everything that marketing touches. Having moved upward through several marketing roles I have developed a comprehensive understanding of the practice including the ability to be flexible while managing a diverse range of projects, budgets, stakeholders and deadlines. Customer Centricity - I strive to stay highly customer centric, always seeking to understand needs, perceptions and motivations to improve customer experience and increase marketing effectiveness. Creativity - creativity in business and marketing is critical to success, I have learned that without it sameness and status quo can set in. As a result, vehicles for fostering and even elevating new ideas and creativity should be built into any industry leading marketing organization. Goal Orientation – goals are important to making progress, motivating others and moving forward, I can affirm the value of systematic goal setting for functional groups, individuals and companies. Specialties: marketing strategy and planning, inbound and outbound marketing tactics, digital marketing, integrated approaches, budgeting, branding, communications, content generation, responsive websites, email marketing automation (Pardot), CRM (Salesforce.com), lead qualification, lead generation, databases, webinars, surveys, video, social media, blogging, search marketing (organic and paid) reporting and analytics