Erika Von Hoyer Mba Email Address

Vice President, Marketing

Evolve IP's award-winning cloud platform enables superior cloud services including unified communications, cloud computing, disaster recovery, and more.

Through deep experience in relationship marketing, sales, and intelligence reporting, I help start-up and hyper-growth technology providers meet critical revenue targets. 1. My strategies and recommendations are data-driven and horizontally aligned. 2. As a researcher and a geek, I create efficiencies and competitive advantage through low-cost, high-impact solutions. 3. I diagnose growth impediments impacting current business and develop agile solutions to mitigate future risk. 4. My deep experiences as a content marketer and serving as the Voice of Customer have furthered my commitment to developing valued and trusted relationships across stakeholders. I carry this into my personal life and am committed to volunteering and mentoring. Expertise: • Relationship-based customer acquisition and retention strategies • Supporting mission-critical initiatives and revenue targets for hyper-growth technology companies • Delivering high-quality, sales-ready leads through innovative lead nurturing and demand generation • Impactful Branding, product positioning, product messaging, and collateral development • Business Intelligence for strategic/tactical planning, forecasting, and predictive analytics • Online Reputation Management, branding and social risk analysis via Open Source Intelligence (OSINT) • Analyzing, mapping and reporting asymmetric network activity i.e. social movements, consumer advocates, and industry influencers • Marketing Automation, CRM, Business Intelligence and data mining using both freemium and world-class technologies i.e. HubSpot, Salesforce, and Tableau