Perrine Allain Email Address

Eurostar is a transportation company which provides high-speed train service linking st pancras international, ebbsfleet international.

I have been leading the digital transformation at Eurostar through establishing a data driven culture since 2013. I have focused on building the digital optimisation team and driving the analytics, A/B testing strategy and personalisation strategy. Previously, I helped set up the distribution strategy between the distribution and commercial departments.With over 13 years in the digital industry, my experience also includes everything from managing the sales team and developing new search products in a start-up business, to entering new markets and developing strategic partnerships within digital advertising at TripAdvisor.