Head of Marketing
Esure is an insurance company which specializes in car insurance, home insurance, pet insurance, and travel insurance.
A strategically minded, commercially focused senior digital marketing professional with 11 years experience gained across Financial Services, Travel, Retail and Tech roles. Extensive experience in e-commerce channel development, strategy creation and execution and planning. Adept at managing multiple, value-driving campaigns and delivering to e-commerce sales targets. Skills: B2B & B2C marketing Strategy development and execution Stakeholder management ROI optimisation Online customer acquisition PPC, SEO, Display, Affiliate and Email marketing Social media Customer journey optimisation Web analytics Website optimisation Agency management Multi-million pound budget control Team leadership ePR Launching new brands Negotiation Affinity partnerships
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