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Jordan Cullen Email Address


Job Title

Senior Group Product Marketing Manager


ESRI Ltd is an information technology services company which provides geographic information systems,geospatial analysis, web mapping, location analytics, demographicss.


Dedicated and energetic product marketing leader with more than a decade of experience leading high-performing marketing teams. I have an extensive background in software product marketing, launching and growing products, developing and leading go-to-market (GTM) strategies, empowering sales teams, analyzing user data, optimizing trial experiences, and so much more. My specialties include: - Analyzing audiences and developing personas to help messaging and value propositions become laser-focused. - Representing and sharing the voice of the customer. - Helping engineering and product teams identify relevant features to put on the roadmap. - Transforming complex data into an easy-to-understand story, compelling audiences and driving conversion. - Creating actionable competitive intelligence assets and knowledge hubs - Collaborating with teams across the organization. - Working with partners, distributors, and customers. - Creating engaging content like websites, case studies, webinars, videos, articles, and blogs. - Developing marketing campaigns for SaaS, PaaS, data, developer, and enterprise products and services in both B2B and B2C organizations. Some of the technology platforms I've worked with: Adobe Creative Cloud (Illustrator, Photoshop, Premiere Rush); Adobe Experience Cloud (Analytics, Assets, Sites, Target); ArcGIS; Camtasia; Canva; Chorus; Confluence; Constant Contact; Facebook; G2; Google Workspace (Calendar, Docs, Drive, Forms, Gmail, Sheets, Slides, etc.); GoToWebinar; Grammarly; Greenhouse; Highspot; Hootsuite; Hubspot; Instagram; Jira; Lessonly; LinkedIn; Looker; Lucidchart; MailChimp; Microsoft 365 (Excel, Outlook, PowerPoint, Teams, Word); Microsoft Power BI; OBS Studio; Oracle CRM On-Demand; Pardot; Salesforce; Slack; SurveyMonkey; TripActions; Twitch; Twitter; WordPress; Workday; Workfront; Zoom. Keywords that reflect my experience and may have led you to my profile: Adtech; analyst relations; analytics; automotive industry; brand management; campaign design; campaigns; competition; competitive analysis; competitive intelligence; digital marketing; digital retail; email marketing; go-to-market strategy (GTM); leadership; market research; martech; PaaS; paid search; partner marketing; partnerships; pay per click (PPC); pricing; pricing strategy; product lifecycle; product marketing; roadmap; SaaS; sales enablement; scorecards; search engine optimization (SEO); social media marketing; total addressable market (TAM).

Last University
Attended University of California, Riverside
Is based in Anaheim, California.

Other people working at Esri:

Debra ParishDirector, Product Business Management
Euan CameronChief Technology Officer, Runtime and Applications Group
Jay TheodoreChief Technology Officer ArcGIS Enterprise Group
K. Park*****@esri.com
P. Ryan*****@esri.com
Kenneth GortonProduct Engineer
Dan AbushanabChief Information Officer
Dirk GorterDirector Product Management and Marketing
Christina Sullivan*********@esri.com
Andrew Turner*******@esri.com
Marianna Kantor*******@esri.com
Kevin Rich*****@esri.com
Steve SchultzHead of Marketing Technology
Chris NowlinChief Human Resources Officer
Tyler BurnsArcGIS Enterprise Support Analyst
Robert ElkinsProduct Manager, ArcGIS Runtime
E. Guerra*******@esri.com

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