Founder and Chief Executive Officer
Dstillery is a trailblazer in big data intelligence. t uses a combination of proprietary technology and human intuition to help brands and media companies achieve their marketing objectives. The company distills massive data sets to identify patterns in consumer behavior and build custom audiences across multiple channels. Brands and media buyers activate these audiences using Dstillery's managed service or programmatic self-service platform. Dstillery is distinguished by its transparency and passion for good science, values held by its 165 employees across eight offices in the U.S. Its 97% client retention rate is testament to the quality of both its performance and its service.
Senior B2B marketer in digital media and ad tech - passionate about disruptive, high-growth tech start-ups. Highlights: - Managed multi-million dollar, global marketing P&L and led multi-disciplinary team to support 35% YOY annual growth rate for 300+ employee ad tech software company. - Built Product Marketing organization and Content Marketing programs from the ground up, resulting in significantly increased thought leadership visibility, 60% increase in qualified leads within a 6 month period and 53% contribution to total topline revenue. - Managed team of Product Marketing, Demand Generation, Corporate Communications, Events, Content Marketing, and outside agencies/designers. - Garnered coverage and published content for C-suite in national and ad/marketing trade publications including: WSJ, Forbes, Entrepreneur, WIRED, VentureBeat, Ad Age, AdExchanger, Mediapost, The Drum. Specialties: SaaS/enterprise products, Go-to-Market Strategy and Execution, Product Positioning and Messaging, Product Launch, Content Marketing, Sales Enablement Contact: nreyes@witstrategy.com
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