Mohammad Kashif Email Address

Marketing Manager

Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs 4800 crores this year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades. Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Yomil- the one minute shake, Dairymax, Meetha Mazaa, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, The Manu Maharani and Unitex are some of the leading brands the Group proudly shelters today. DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes ranging from education to health to safe drinking water and making tribal and ethnic communities self reliant| are on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.

Having worked at both ends of the spectrum & across diverse industries, i have accumulated essential marketing/ communications tactics to be deployed to any successful marketing strategy. I have rich experience in integrated marketing strategy and implementing 360 degree marketing plans. Adroit in creating strategic marketing plans & budgets, developing product campaigns, conducting marketing research activities, organizing events and developing digital marketing strategies. Specialist in developing brand communication, managing brand visibility, events & campaigns: product/ press launches, incentive trips, new store role outs, retail marketing: In store visibility, visual merchandising, ATL & BTL Activities, media planning & buying, budget planning & management,