Lori McCreary Email Address

Director, Corporate and Marketing Communications

Dr. Reddy’s Laboratories Limited (DRL) is an integrated global pharmaceutical company.

Professional communicator and marketing executive with demonstrated strengths in designing, planning and executing a winning strategy that delivers business results. Creative and resourceful business leader with global experience in managing diverse and complex systems, projects, and customers--efficiently and effectively. Proven ability to create teams, drive demand, build relationships, and generate revenue. More than 20 years experience in marketing, commercial segment development, brand building, communications (employee and customer), merchandising, public relations, corporate and community relations, Internet strategy and deployment, and advertising, most recently in industrial manufacturing and building products. I have a wide variety of market management experience in commercial, healthcare, education, transportation, and municipal segments. My channel management experience including specialty and big box retail with Lowes, The Home Depot, 84 Lumber, Do it Best, and Carpet One to name a few. I also have specialty distributor experience. Specialties: Market segment development, new product management and development, branding, corporate positioning, advertising, media planning, tradeshows, sales collateral, public relations efforts, channel management, Web site strategy development and deployment, writing and editing.