Heather Menicucci Email Address

Vice President of Video

Dotdash's brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the fastest-growing publishers online.

I've built and led creative digital video teams and production systems, through many evolutions of the web, since 2007, and in that time, produced almost every type of short-form digital video imaginable. I bring resourcefulness and entrepreneurial spirit to everything I do, from developing ideas to winning business. Specialties: building digital video strategy driven by platform; producing smart, engaging cost-effective video (doing so much more with less); delivering awesome creative projects under budget and on time; managing nimble teams that respond to the ever-changing digital marketplace; creating award-winning video content for brands; building production systems that can produce at scale; instructional, how-to, and doc-style content. I started on the agency side, producing video for pharmaceutical companies (Pfizer, GlaxoSmithKline) and consumer brands (Converse, Hewlett-Packard). I turned an article for BUST Magazine into a book publishing deal (Ten Speed Press, Crown Publishing Group) – Let's Get Primitive: the Urban Girl's Guide to Camping was published in 2007. In 7 years at Howcast.com – video startup founded by Google/YouTube veterans – I helped produce over 20,000 web videos and launch a VOD business in 2014. In 2015 I dove headfirst into the early days of Facebook video at Consumed Media, developing video franchises generating 20 million+ video views weekly. I currently lead video strategy for Dotdash (formerly About.com).