Chris Astbury Email Address

Area Director of Marketing

Dorchester Collection is a portfolio of the world's foremost luxury hotels in Europe and the USA, each of which reflects the distinctive culture of its destination. By applying its unrivalled experience and capability in owning and operating some of the greatest individual hotels, the company's mission is to develop an impeccable group of the finest landmark hotels through acquisition as well as management of wholly-owned and part-owned hotels, and to enter into management agreements. The current portfolio includes the following hotels (in order of them joining the group): The Dorchester, London| The Beverly Hills Hotel, Beverly Hills| Le Meurice, Paris| Hotel Plaza Athenee, Paris| Hotel Principe di Savoia, Milan| Hotel Bel-Air, Los Angeles| Coworth Park, Ascot, UK| 45 Park Lane, London| Le Richemond, Geneva| and Hotel Eden, Rome.

Pro-active sales and marketing professional with strong work ethic. Popular with clients and colleagues. 20+ years of UK and international experience in demanding, results-oriented environments. PARTNERSHIPS – Valued for ability to generate and manage strong B2B partnerships. Luxury: Quintessentialy, English National Ballet, BA, Guards Polo, Chopard, Christie's and Sotheby’s. Travel/Hospitality: Amex FHR, Virtuoso, Tour Ops, TravelClick, Business Travel and MICE agents. Media: BBC (studio expert interviews), Tatler, Harper's, New York Times, C&IT, Hello!, CBS Watch. MARKETING - Chris is experienced in luxury hotels, travel and tourism. A CIM qualified marketing professional whose skill set includes: project management, promotion, strategy, positioning, targeting, CRM, campaign design (planning, executing and monitoring), PR, photo library, photo shoots and digital. The benefit of Chris' strong sales background means he keeps it real and approaches marketing with a strong customer-centric focus. MANAGEMENT - 20+ years including Sales and Marketing Director experience managing team of 45 travel agency managers, sales consultants and account office. Also a personal history of consistently over-performing on sales targets and KPIs. Proven track record of effective account management and business development in fast moving B2B and B2C environments. Great at follow-through and spotting new business opportunities. PERSONAL - Excellent people skills and relationships with clients and colleagues. A natural leader, with high standards for self and team. Proven ability to raise the bar and foster an upbeat atmosphere amongst the team through diligence, tenacity and leading by example. TRAINER - Holder of CertEd with 1000+ hours as a commercial trainer plus years of hands-on experience coaching and mentoring. Skilled at assessing and responding to audience and communicating effectively.