Rich Lynch Email Address

Marketing and Merchandising Executive

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An innovative marketing and merchandising professional with a passion for building stronger brands, improving category performance, and driving sales. Extensive experience in both the business to business and business to consumer channels. Expertise includes formulation of product assortment, placement, and pricing strategies; creation and execution of integrated marketing campaigns; brand development; retail design and planning; and promotional strategies. Significant strengths include strategy and concept development, communication skills, relationship building, negotiation skills, team development, cross functional leadership and collaboration, and the ability to bring out the best in people. Specialties: Category Management, Pricing, Business to Business Marketing, Business to Consumer Marketing, Brand Management, Business Development, Strategic Planning and Concept Development, Prototype Development, Vendor Negotiations and Relationship Management, Space Planning, Store Planning and Design, Team Development, Sales, and Account Management