Tom Anthony Email Address

Vice President Product

Distilled Ltd is an internet company that provides online marketing training and conferences.

I’m CTO at SearchPilot, the world's first SEO A/B testing platform. I was previously part of the core consulting team at Distilled for several years, and have consulted with some of the world’s largest companies on technical SEO (as well as some of the world’s smallest!). Off the back of that experience I conceived the idea for SearchPilot (originally named DistilledODN), which enabled me to help them precisely measure the impact of the SEO changes they are making. Prior to Distilled/SearchPilot I worked in academia, and am a published author of various peer reviewed papers on Artificial Intelligence as part of my PhD research. Going further back, I was a freelance web developer, having built my first website in 1998. This unusual mix of skills an experience turned out to be a great combination for SEO, and now I spend a chunk of my time researching and talking about the future of search. In addition, I’m a hobbyist security researcher, and have been paid a variety of bug bounties by companies such as Google and Facebook for issues I’ve found on their platforms. I enjoy applying security research principles to SEO, and have found several security issues with Google that impacted search; in 2018 Google paid me a security bounty which I believe is the only time they have paid a reward for revealing a blackhat SEO method. I’m an accomplished speaker and have spoken at numerous conferences around the world on various aspects of SEO.