Chief Strategy and Growth Officer
W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO| thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry. The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles| California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt| France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury| Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi| New Zealand: The Crossings, Nine Walks| Portugal: Quinta Do Vale Meao| Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramon Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla)| Chile: Llai Llai| Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original MOONSHINE and Adult Chocolate Milk (USA), Villa Massa (Italy) and commencing March 1, LICOR 43 (Spain). www.wjdeutsch.com.
. Chief Marketing Officer I am classically trained with an entrepreneurial spirit. Considered a visionary leader, innovator, master communicator, and team builder, who achieves outstanding results A rare mix -- I combine an engineering and entrepreneurial background that lends strong analytical and general management competency complementing a P&G trained marketing skill set; U.S. and International experience in Beauty Care/ CPG and Beverage. I have directly managed over 80 brands totalling $5.5B in revenues, 35+ major innovation projects, and 20+ highly successful multi-million dollar consumer ad campaigns. Regarded by managers across all levels as a visionary and strategic leader, a strong team player, and an enthusiastic and inspirational people and culture developer. I am passionate about building, developing, and motivating highly effective multifunctional teams that deliver impressive results through a culture of excellence and execution. . Specialties: Chief Marketing Officer, P/L Management, Brand Equity Ownership, Behavior-Changing Communication, New Brand/Concept Development, Innovation, Long Term Strategic Planning, Organization Building, International Experience.
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