Joe Wiza Email Address

Vice President Trade Marketing, Commercial Planning and Sales Execution

W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO| thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry. The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles| California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt| France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury| Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi| New Zealand: The Crossings, Nine Walks| Portugal: Quinta Do Vale Meao| Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramon Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla)| Chile: Llai Llai| Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original MOONSHINE and Adult Chocolate Milk (USA), Villa Massa (Italy) and commencing March 1, LICOR 43 (Spain). www.wjdeutsch.com.

Sales and Trade Marketing Professional with Executive level leadership for Deutsch Family Wine and Spirits, a family owned leader in the U.S. wine and spirits business and Diageo, the world’s leading alcohol beverage company. Sales management and team leadership across a wide variety of markets in the US with a track record of meeting or exceeding objectives and developing high performance teams and distributors. Experienced in implementing business performance management process and trade/retail strategy. Exceptional skills in identifying opportunities, building strategic plans, and executing against them. Experienced in multiple distribution systems including Three Tier Distribution Network, Broker Sales, and Direct-to-Retail. Extensive background across all channels of business including On-Premise, C store, Grocery, and Independent. Specialties: P&L Management Business Transformation Trade Strategy Problem Solving Talent Development Distributor/Broker Management Customer Management Business Performance Management