Vice President of Marketing, Josh Cellars
W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO| thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry. The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles| California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt| France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury| Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi| New Zealand: The Crossings, Nine Walks| Portugal: Quinta Do Vale Meao| Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramon Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla)| Chile: Llai Llai| Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original MOONSHINE and Adult Chocolate Milk (USA), Villa Massa (Italy) and commencing March 1, LICOR 43 (Spain). www.wjdeutsch.com.
I am a successful leader of teams that have grown the stature and cultural impact of the most iconic beverage brands, while helping to accelerate their growth trajectories in sustainable ways. I create brand and business strategies that win in challenging, competitive market environments. I have a reputation for driving sustainable, transformative growth and for generating healthier share, profit and consumer equity performance on highly developed, category leading brands.My background includes Marketing and Innovation leadership roles on top revenue generating categories and global beverage brands. In these roles I’ve delivered marketing platforms that have increased the stature of brands in the minds of target consumers and have been recognized with multiple awards for creativity and marketing effectiveness. A motivating leader and manager of teams, I am passionate about growing the capabilities of others, coaching them to bring flair and creativity to execution and creating an environment where teams are always up for the challenge, unwilling to settle, and having fun while delivering results.Additional Skills:♦ Integrated Marketing (Traditional, Digital and Socia Media)♦ New Product Development | Major Brand Renovation♦ P&L Management | Budget Management♦ Cross-Functional Team Building | Agency Management♦ Talent Development | Performance Management♦ Consumer insight Generation | Cultural Branding♦ Brand Architecture | Brand Purpose Development♦ Omni-Channel Marketing | Management♦ Customer Acquisition and Retention | Advocacy♦ Customer and Competitor Analysis and SegmentationIf you would like to learn more about me, please feel free to contact me at dankleinman1855@gmail.com or view my portfolio at http://dankleinman.workfolio.com
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