William Scully Email Address

Digital Marketing, Search Engine Strategist and Principal

Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provides deep local and global insights that create significant value for occupiers and investors around the world.

I help companies significantly improve their website presence to generate internet leads and sales by teaching and building winning digital strategies and processes to effectively increase web traffic via search engine optimization, marketing automation, growth hacking, and conversion rate optimization. Over 15 years of experience developing, implementing, consulting and managing digital marketing and international strategies in matrix companies to drive profits with a focus on increasing traffic and online conversions. Consultant to turn ideas and budget into outcomes. Develops campaigns for customer acquisition, search engine optimization, search engine marketing, demand generation, content marketing and conversion optimization. Provides value to Sales & Marketing Management with online research, functional expertise, goal formulation and staying ahead of digital trends.Recognized as a successful senior level digital marketing professional with experience in industrial, medical, municipal, B2B and B2C. 20+ years of senior management experience allows me to see the larger goals beyond individual projects to focus on what's important and the overall benefit long term.I am on the Board of Directors for Opportunity Works Connecticut, a nonprofit for assisted employment of individuals with mental disabilities, and the board for Search Engine Marketing New England (SEMNE) and was previously the Chairperson for the Search Engine Marketing Professional Organization or SEMPO In-house committee.I have spoken at Search Engine Strategies (SES) Conferences, DMA B2B, SilverPop's Customer Conference, DMA B2B Interactive, and Search Marketing Expo (SMX East and West) and MarketingProfs.Specialties: Digital Marketing StrategySearch Engine Optimization (SEO)Paid Search Marketing (PPC)Enterprise Email MarketingIA Design and Usability TestingContent MarketingWeb Analytics