Senior Digital Marketing Manager
A shorter version was published in the Boston Business Journal, March 18, 2016. In this season of political hostility, a Democratic mayor and a Republican governor ran a unified campaign to persuade GE, America's eighth-largest company, to move...
I am an Analytics and Digital Media professional Bilingual with extensive experience in maintaining national and international accounts; area of expertise being 360 degree plans. Develop multi level General Market and Hispanic campaigns using both traditional and digital media components. Strong organizational, prioritization and interpersonal skills with the ability to manage multiple labor intensive projects while meeting deadlines. Analytical with creative problem solving ability. I have a passion for managing and mentoring my team as well as other departments. Prepared and educated college interns for a career in media planning. Cultivated media assistants into becoming well schooled media planners. I am a passionate team leader with 8 years of experience building successful marketing programs. I enjoy exploring creative media solutions with media and technology media partners, bringing them to life through close collaboration with creative partners. Strengths include: - Ability to draw on experience with over 40 clients - Experience building cross platform, integrated media plans - Genuinely enjoy training & mentoring - Deep knowledge of how to execute both direct/branded response and brand awareness programs - Skilled at analyzing campaign data and making campaign optimizations utilizing data from the third party adserver, Google Analytics, Omniture and vendor reported data - Strong relationships with industry media partners and technology companies Specialties: Bilingual - Fluent in Spanish Proficient in MS Word, MS Excel and MS Power Point
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