Chris Keller Email Address

Senior Vice President

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➥ I am a strategic, driven, and customer-oriented professional with a seasoned retail background, a history of optimizing and scaling day-to-day operations, and a talent for aligning teams around common goals. I combine over 15 years’ experience generating growth and profitability for multiple high-profile retail organizations; delivering a highly differentiated shopping experience that fosters brand loyal customers; developing and implementing key strategies to maximize revenue potential; and carefully shaping the processes and policies that sustain an efficient, productive, and nationally competitive organization. ➥ I excel at identifying and remediating gaps in retail operations, fostering a team culture of accountability and operational excellence, inspiring and motivating retail personnel, turning around underperforming stores and districts, driving profitable new store openings, and shaping a highly memorable customer experience. ➥ I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in his team. I have the ability, expertise, and coaching skills to drive my team to success. ➥ I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a team member, presenting to a crowd, or anything in between; I communicate quickly, accurately, and effectively. ☛ Key Skills ☚ ✦ Strategic Planning & Execution ✦ Retail Sales & Operations ✦ Data-Driven Decision Making ✦ Process Improvement ✦ Talent Acquisition & Retention ✦ Proficient Negotiator ✦ Talent Development ✦ Exceptional Presentation Skills ✦ Customer Engagement/Retention ✦ Team Leadership & Development ✦ Strategic Turnarounds ✦ Servant Leadership ✦ Change Management ✦ Mentor/Coach/Facilitator ✦ Project & Program Management ✦ Conversion Rate Optimization