Seth Dotterer Email Address

Vice President, Marketing

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Dotterer has worked with both startups and the Fortune 100 to develop effective marketing strategies and to utilize technology and metrics to increase sales and profitability.Prior to joining SiteCompli, Dotterer was VP of Marketing at Conductor, and for consumer electronics manufacturer, Turtle Beach, in a variety of product and marketing roles. As head of Marketing, Dotterer managed the successful market placement and deployment for over 80 products in 11 product segments.He graduated from Franklin and Marshall College with a degree in political science.--Experience in demand generation, product, and corporate marketing: market analysis, strategic planning, online marketing, SEO/SEM, brand, new product and packaging development, consumer and market research, product line management, marketing communications, PR/AR, budgeting, execution and ROI analysis. Strong technical background with ability to communicate complex concepts and lead both creative and technical teams. Deep understanding of marketing automation and online customer acquisition technology.Proven record of developing, launching and marketing breakthrough products, building brands and sales enablement that leads to measurably increasing sales and profitability. Experience working with companies such as Dell, IBM, FedEx, REI, Best Buy, Siemens, and numerous other Fortune 100 and 500 corporations. Award winning technical PR campaigns successfully targeting CNN, the New York Times, TechCrunch, USA Today...Specialties: •Marketing Management•Product Management•Public Relations / Analyst Relations•Demand Generation•Sales Enablement•Marketing Budgeting and Strategic Planning•Marketing Automation•Project management•Web publishing & workflows•Search Engine Marketing •Email Marketing•Affiliate Management•Application Development Management•Strong HTML / CSS Skills•Working understanding of common programming languages