Investor and Advisor
comScore, Inc. (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.
Will Hodgman is a global executive and successful entrepreneur. Will’s career spans advertising, media, measurement and analytics. He has founded, built, sold and managed global analytics companies that represent the benchmarks in the industry. Currently, Will is EVP of International at comScore out of London. There he is responsible for sales growth in EMEA, LatAm, J-APAC and Canada. Previously, Will was CEO of Informate Mobile Intelligence where he was responsible for the Company’s capital, global expansion, and sale. Earlier, Will was Board Director and Interim CEO of KISSMetrics. There he was responsible for the Company’s strategy, capital, and growth. Before KISSmetrics, Will was EVP International at comScore, Inc. responsible for the APAC region. Will joined comScore by way of acquisition of M:Metrics, Inc. As a Board Director, CEO, and Co-Founder, the Company rose to be the largest and most respected, global measurement firm for Mobile marketing intelligence. Previously, Will was EVP of Nielsen/NetRatings where he was responsible for the company's products, sales, research and business development. Will joined Nielsen through the sale of a number of Jupiter Media Metrix measurement businesses that he sold in 2002. While at Jupiter Media Metrix, Will served as President of Measurement. Will joined Jupiter Media Metrix in 1999 after the Company acquired AdRelevance, a business where he was Board Director, CEO, and Founder. Early in his career, Will held executive positions at Interpublic Group (IPG), where he managed marketing communication for some of the world's most well-known brands - Campbell Soup, Gatorade, and Coca-Cola. Will is Board Advisor at PushSpring, Inc., and Chairman of Insight Garden Program, a Non-Profit rehabilitating inmates through organic gardening. Previously, Will was a Board Director at Hitwise, Inc. until its sale to Experian in 2007.
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