Melanie D. Schroot Email Address

General Manager, Movies Brazil

comScore, Inc. (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.

More than 20 years of experience in Marketing & Sales, Contact Center, B2B Product and database development for American, European and Brazilian companies in the food and entertainment industry in Brazil Currently responsible for box office online database customer driven tools for movie industry throughout the Brazilian market Solid experience in implementation and management of annual marketing plans that encompassed products, B2B, B2C communications, distribution channels and media communication interfaces Financial planning and control Management of communications plans, as well as institutional, advertising, promotional campaigns, press releases and events Development of studies to identify new markets and trends in the food industry and in the entertainment business driven by results Responsible for managing and implementing telemarketing, call centers and contact centers, marketing/CRM database structures and related marketing actions