Senior Director
Montrail manufactures and distributes shoes for trail running, hiking, and general long distance running.
I'm currently Columbia's Vice President of Marketing, responsible for creative, media, brand strategy and regional marketing functions. Previous to my current role with Columbia, I held various senior marketing roles at Columbia including Sr. Director, INTL Marketing, European Marketing Director, and Global Brand Communications Director. Prior to Columbia Sportswear, I worked with Waggener Edstrom Worldwide (now WE Communications), serving as Account Manager for the Microsoft Bing account. I was responsible for long term communications planning, daily media relations and also led agency planning and execution for the Bing launch in 2009. Prior to joining Waggener Edstrom, I began my career in a public affairs/relations capacity with the U.S. State Department. I hold a certificate in Analyst Relations from Knowledge Capital Group and have a bachelor’s degree in Communications. Specialties: media relations, marketing campaign management, strategic planning, search engine marketing, social media management and marketing, event planning, consumer event activation
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