Digital Marketing Manager
Partners with top brands to sell home subscription services such as Internet, telephone and cable/satellite.
Paid Search is my passion, but working with a team of innovators and intellectuals who support and drive each other, for a product or service that’s a force to be wreckened with in the industry, is what motivates me. I love the challenge of optimizing paid search accounts for lead generation, branding, as well as experimenting with A/B testing and landing page optimization. I'm highly skilled in all facets of search engine account and campaign management. Google Adwords and Bing are my stomping grounds of choice. In addition to my enthusiasm for PPC, I have experience in Social Media and Brand Reputation management. I’m excited by the changes in consumer communication with a brand and realize that while cross-channel marketing programs are critical to creating brand awareness and driving sales, they only make up a portion of a brand’s growth story. There is something equally powerful that drives trust in marketing, and it comes from one of the most timeless principles in business: the fact that people like to work with and learn from other people, not just ads, emails or landing pages. Other Specialties: I am certified in Google Analytics, a Marin Enterprise Certified Specialist, as well as have experience working in Adobe products such as Adobe Media Optimizer (AMO) Adobe Test & Target, and Adobe Analytics (SiteCatalyst). I also dabble in Hubspot, Hootsuite, SpyFu and TrustPilot, to name a few. Other certifications include PPC Practitioner Training Certified by MarketMotive, and Microsoft Excel 2010 Certified by Infinite Skills Inc. In December 2014 I received Basement System's Award of Excellence in recognition of my achievements and contributions to the internet marketing department. I am a go-getter who wants to pioneer a brands success, not merely be apart of it. My can-do attitude and background in digital marketing, coupled with my degree in Communication (Summa Cum Laude Graduate), give me a competitive edge in the marketing industry.