Vice President, Product and Industry Marketing, Clarivate
Clarivate Analytics accelerates the pace of innovation by providing trusted insights.
GLOBAL PRODUCT MARKETING LEADERSeasoned product marketing professional with 15+ years driving adoption of products and services in various stages of adoption for global information services and technology organizations. Experienced team manager and organization leader. MBA in Product Management from Boston College; certified in Pragmatic Marketing.Areas of Expertise- Go-to-market strategy: corporate and product strategy; segmentation; positioning, package and pricing; customer acquisition, retention and upsell- Market Research: competitive intelligence; win-loss analysis; SWOT analysis; voice of the customer- Sales Enablement: Sales training and education; sales tools and content; target list building; persona and vertical-based messaging.- Thought Leadership: market education, content creation, webinar development, public relations, speaking engagements, inbound marketing.
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