Karin Brownstein Email Address

Head of Demand Generation Media, Personal Banking and Wealth Management

Citibank is the consumer division of financial services multinational Citigroup.

Innovative omni channel digital marketing leader with15+ years experience that spans upper funnel brand awareness advertising to lower funnel direct response acquisitions. Builds strategies to drive success and measurement at each point in the funnel and experience of how brand media drives performance results. Media expertise in linear & addressable TV, digital, OTT/CTV, OLV, Social, Content, SEM, SEO, radio, print, out of home. Manage $175MM+ budget. Agile and adept at managing change in large corporations. Management of agency and publisher relationships. Track record of driving change and innovation at large organizations and start-ups. Enjoys the challenge of working in new and innovative spaces and developing the strategies that define success.