Stuart Mcdonald Email Address

Director of Insight and Marketing Effectiveness

We are an energy and services company. Everything we do is focused on satisfying the changing needs of our customers. Parent company of British Gas, Direct Energy, Bord Gais, Centrica Energy, Centrica Storage.

Passionate about the intersection of insight, media and effectiveness. I have extensive experience of enabling, and utilising, multiple data sources, defining and executing an approach within creative, content, experience and media. This is an emerging and evolving area where foundational knowledge is a start, but a constant focus on this, along with customer outcomes, is essential to achieve commercial objectives. I'm an active participant in industry initiatives such as; Pitch Positive, Ad Net Zero, the Conscious Advertising Network and inclusive marketing. I'm a member of the ISBA Media Leaders council, regularly present at industry conferences and I'm a judge for the Marketing Week Masters. I strive to inspire others through my own actions and behaviours, I'm driven by wanting to make a difference, and get particular pleasure from tackling business questions / issues, and ensuring that the customer has a role to play in the solution. I'm looking for a role as a Media Director / Head of Media, Head of Marketing Planning or Customer Insight Director.