Grey Hall Borneman Email Address

Digital Brand Marketing Strategy and Customer Experience Framework

CBTS provides end-to-end IT and communications solutions that allow mid-sized and enterprise businesses to improve operational efficiency, enable innovation, mitigate risk and reduce expenditures. From building enablement infrastructure, to deploying cloud services, to employing managed services, to offering top-notch technology consultants, CBTS is your technology partner to gain a competitive edge and deliver quality services.

DIGITAL MARKETING STRATEGY & GLOBAL RETAIL BRAND MARKETERInnovative leader and visionary with creative and technical problem-solving skills. Strategic marketer offering considerable and diverse experience growing domestic and global brands through digital go-to-market strategies, key customer journey mapping, brand repositioning, plus formulating launch strategies. Creative wealth of ideas and motivated team player. Expertise in brand growth across all marketing channels with specialty in digital.AREAS OF EXPERTISE• Digital brand marketing strategy•CX Journey Mapping•Digital analytics and insights•B2B and consumer marketing•International and domestic brand building•P&L responsibility•Cross-functional team leadership•e-Commerce strategy•Marketing program design•Brand repositioning•Brand management•Consumer insight and trend analysis•Strategic marketing positioning and planning•Social media strategy and managementOVERVIEW:Technology/Electronics/Retail/CPG Brand Franchises Growth: Brand Platform, Digital Marketing Strategy, Customer Experience Journey, Design Strategy; Category Planning; Marketing Strategy and Activation across digital and traditional media.High performance, results oriented executive, with a proven track record driving brand and industry growth for Technology and Electronics Brands, in addition to category growth for billion dollar global CPG and Retail Brands. Broad category expertise across grocery, dairy, HBC, household cleaning, and baby care.Recognized as a collaborative team builder who understands how to develop skills and knowledge, set objectives and metrics, and leverage individual skill-sets to deliver business results in a productive manner.Deep understanding of retail eco-systems, retail go-to-market strategy, merchandising dynamic, SEO and digital analysis.