Vice President
Here at CANIDAE(r), we're pet people. We use the same ingredients we want for our own dogs and cats in our foods. Independent and family-owned, we've been making
I spent the first fifteen years of my career building fully integrated brand experiences, products and campaigns for clients as an agency strategy leader. The last two year have been spent repositioning and relaunching premium pet food brand Canidae Pet Foods, to be a category leader in sustainability and goodness, leading a new brand identity, the brand's first consumer facing marketing and 360 brand campaign, an entirely redesigned product portfolio and a new website coming in spring '22. Extensive and diverse agency experience, focusing on beauty, retail, food and beverage, financial services and technology. Past clients include Vanguard, SKII, Aveda, Casper, T.J. Maxx, Google, Estée Lauder Brands, Hasbro, Cap'n Crunch, Kohl's, Dos Equis, Heineken, Pizza Hut and American Express.
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