Irma Shrivastava Email Address

Global Strategic Marketing

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Marketing & Business leader with an impressive track record of developing roadmaps for growth for large and small for-profit and non-profit organizations. Skilled at building strategic partnerships, overseeing digital transformation and creating innovative plans that integrate offline and online marketing and sales strategies. Excels at formulating strategy, setting direction, and leading cross-functional teams in executing plans with distinction. After my most recent role as CMO for Randstad USA, I now serve as a strategic advisor, consultant and board member in guiding organizations to create clear brand propositions and strategic plans that drive business growth. Previous experience includes serving as SVP of Marketing and Alliances at the American Cancer Society (ACS). At ACS, I led the development of a brand-driven culture that drove DTC double-digit revenue growth. Prior to joining ACS, I served in several marketing and sales leadership roles at The Coca-Cola Company leading growth in multiple business units including with Foodservice customers and with Odwalla in the natural food & beverage category.