Steven Thompson Mba Email Address

Assistant Vice President Digital Marketing Director

California Casualty Group does not insure failed actresses or surfers. The company is an insurance indemnity exchange for providers of automobile and homeowners insurance. Operating in some 25 states, it specializes in insuring employers, associations, and credit unions. The group is managed by its attorney-in-fact, California Casualty Management, which operates three subsidiaries:

I define marketing as generating qualified leads for the sale. Whether in the 'consideration' or the 'buy now' stage the lead is a created opportunity waiting to be sold. I am blessed to be in the most exciting time ever for marketing. The tools at our disposal are amazing. Whether it is making the offer available when the prospect is looking for us (Search Engine Marketing) or enticing the prospect to consider the offer when they are not looking (display/email), the internet is to marketing what the industrial revolution was to manufacturing.Search Engine Marketing entails both search engine optimization and paid search. Many people think they are experts in one or both of these but there are few who really get it. Both SEO and PPC have their associated costs--the key is to minimize the costs while maximizing the opportunity. E-mail Marketing can be thought of as either direct acquisition or lead nurturing. The goal is to get an immediate sale or to acquire and move the lead along the purchasing cycle for the sale at a future date. Display advertising has its place in online marketing alongside the other digital marketing assets. With good ad copy and a creative offer, a good cost per acquisition can be attained even with the sometimes over priced CPM (cost per thousands). This is even truer when display is used in conjunction with site retargeting, search retargeting, synthetic audience extension, or offline to online list match. I consider Social Media Marketing as both the organic and paid side of Facebook, Twitter, Linkedin, etc. Content is key with social media which is why this function is so different from traditional marketing. The secret to social media marketing is patience and measurement. When you measure you know you are making a difference, and even if it’s slow you know the sales obtained in future periods are worth the wait.Specialties: Search Engine Optimization, Paid Search Management, Search Retargeting, Display Advertising, E-mail, and Social Media and Mobile Marketing.