Global Marketing Leader
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Ray Warren is a seasoned business professional with strategic, analytic and creative digital marketing experience. He is currently serving as Global Manager, Social Media Manager and Digital Advertising for Cadillac. Warren leads the design, creative, strategic and financial teams on all social media and digital advertising initiatives for the Cadillac brand and supports the CMO. This responsibility includes overseeing the company’s social media channels, display advertising and digital marketing sponsorships. Campaigns under his direction include the 2015 XT5 social amplification in NYC & Dubai, the 2016 Oscars Don’t You Dare Origins campaign and various first to market opportunities for Cadillac in 2016. Prior to Cadillac, Warren served as Digital & Social Media Manager at Jaguar Land Rover where he held a number of positions in the areas of logistics, warranty, audit and marketing. Campaigns under his direction included Jaguar’s inaugural Super Bowl Campaign, "British Villains", "#GoodToBeBad," "#EveryVillainNeeds" and the Art of Performance Tour concept. As a result, Jaguar garnered multiple awards and accolades including an AME Award and 2 EFFIE Awards. Warren received a Bachelor of Science from St. John’s University (1996), and a Master of Business Administration from Iona College (2008).
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