Victoria Simmons Email Address

Vice President, Group Director

Many agencies claim to offer integrated services. Yet they fail to offer the scope of services required to fulfill such a promise. BVK s capabilities are organized around a simple premise that the best way to create and maintain brand momentum is to surround consumers with the brand and interact with them at every touchpoint.

As the leader of BVK’s travel practice, Victoria’s expertise is in understanding the cultural and consumer behavioral trends that are driving the travel industry forward. With a passion for solving tough problems with bold ideas, she has spent her 27-year career marketing travel experiences that improve lives, build strong communities, sustain environmental resources, and spur societal progress. Victoria thrives on marrying science and art to translate research insights into category-changing work for brands in all sectors of the industry—from destinations like Travel Wyoming and Dominican Republic Ministry of Tourism, to lodging companies including The Broadmoor and Legendary Hotels. This proven approach has created powerful campaigns such as “That’s WY”—a national movement to inspire visitors to explore the lesser known aspects of Wyoming—and “Chasing the Sun”—a digital magazine produced in partnership with L.L. Bean to introduce novice adventurers to the Maine lifestyle. Victoria is passionate about advancing the industry and is regularly consulted as a thought leader on marketing, innovation, and consumer behavior. Her insights have most recently appeared in The Wall Street Journal, Forbes and Media Post; the BVK Current; and the U.S. Travel Association’s ESTO Conference.