Sara Jacobi Email Address

Global Marketing Content Strategist

Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs, bags, luggage, and accessories.

Hi, I'm Sara. I'm an experienced marketer with a background in journalism and I currently specialize in content strategy and content marketing. I'm great at: *Digital marketing strategy: Serving up holistic experiences for audiences by thinking through goals and meaningful KPIs, determining how to reach target consumers (paid, owned or earned) developing messaging that will resonate, creating website/digital experiences, and building online communities. *Content strategy & development: Driving content strategy to achieve business goals, managing a team of writers and editors, working with designers, photographers video editors and other cross-functional partners to deliver high quality content across a variety of mediums and channels in accordance with strategy. *Social media: Growing and building social media communities, overseeing an editorial calendar, handling rapidly unfolding social situations and crisis communications, and managing social content creators. *Analytics & Data: Using social & website analytics platforms to monitor data, draw conclusions and inform strategy.