Laurent Potdevin Email Address

Founder

Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs, bags, luggage, and accessories.

Let’s just get this out of the way: If you’re not confident in the French pronunciation of Laurent Potdevin, don’t sweat it. I've gone by LP my whole professional life. Being at lululemon is what I've been working towards my entire career. This brand brings together all the best of my experience—the premium design of Louis Vuitton, the high performance of Burton, and the incredible culture of TOMS. As we continue to grow, we’ll foster a culture of innovation and harness the potential of mindful performance... all while loving our lives as much as we love this work.