Christopher ('Chris') Litster Email Address

Chief Executive Officer

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A hands-on, roll-up the sleeves, marketing and business executive with over 25 years experience in various industries and corporate environments. My executive experience has allowed me to nurture a unique combination of expertise in traditional marketing disciplines coupled with gained experience of leading successful teams, general management with P&L responsibility, and varied business models. I have put these skills to use in a variety of corporate settings: - a disruptive venture capital firm focused on helping their portfolio companies and their founders realize their full potential (_UnderscoreVC) - an innovative market leader focused on enabling Small Businesses with leading edge marketing best practices and tools (Constant Contact) - one of the largest companies in the world (IBM Corp.) - a rapidly growing software company (Rational Software) - a small family owned 100 year old company (the A. W. Chesterton Company) Specialties: SAAS Business Models, Executive Management, Funnel economics, Conversion Marketing, Website Management, Enterprise CRM Business Transformation Project Management, Marketing Automation, Database Marketing, Marketing Operations, Marketing Program Management & Demand Creation, Marketing Intelligence / Analytics, Interactive / e-Marketing