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Stephanie Lynch Email Address


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Job Title

Director, Strategy and Engagement

Build A Bear Workshop

Build your beary own stuffed animal at Build-A-Bear Workshop. It's the most fun you will ever make. Shop online or find a location near you!


Stephanie Lynch is director, brand marketing strategy at Build-A-Bear Workshop, Inc. Before joining BAB, I was vice president, content director at the FleishmanHillard corporate headquarters. As a marketer, I deliver measurable results for global brands in various verticals (ag, cpg, manufacturing, etc). As a strategist, I counsel brand stakeholders on effective content creation and execution to reach the right audience at the right time. As an effective leader, I implement operations and processes and provide counsel on best practices for digital communications. Before joining FlieshmanHillard, I was public relations/social media manager at H&L Partners, a full service advertising agency. In my role at H&L, I specialized in integrated/converged marketing efforts that included paid media in social and digital. I developed social media strategy, governance policies, content calendar creation and community management protocol, along with online, PR, and social media measurement best practices. I was the lead trainer on content marketing and social media practices both agency and client side and provided creative direction for daily content. I have a zest for travel, having lived in 7 states and 10+ cities across the U.S. and Brazil. With a background in media and entertainment, I consider myself a storyteller at heart, love to speak on panels and conferences and enjoy learning from industry members.

Last University
Northwestern University
Is based in Saint Louis.

Other people working at Build A Bear Workshop:

Darren YorkMaster Bear Builder
Annie SchmitzDirector of Store Operations- Build-A-Bear Workshop
Dorrie KruegerChief Strategy Officer
Jennifer DemarcoChief Workshop Manager
Kathi ScottInternational Training and Support
Kelly SneadFoundational and Category Insights Manager
Beth KerleySenior Vice President, Director of Marketing, Communications and Development
Carla AmschlerDirector, Direct Marketing
Dan LewisManaging Director, Logistics
Michael Early MbaChief Information Officer and Chief Technology Officer and Chief Operating Officer and Vice President Information Technology and Strategic Planning
Amy CostelloNational Marketing Manager
Amy PakettDirector, Literary and Jewish Arts
Ed P.e*****@buildabear.com
Shannon L.s*****@buildabear.com
Roz JohnsonSenior Vice-President Store Operations and Guest Experience
Anjali KhoslaDirector, Brand Management
Jennifer Robertsj*****@buildabear.com
Anthony CardenasLaw Enforcement Officer
Michael SeguraDirector, Enterprise Systems
Sheela A.s*****@buildabear.com
Guest Servicesg*****@buildabear.com

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