Cecilia Shea Email Address

Vice President of Marketing

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Marketing leader with over 15 years of experience working on prominent national and international brands within a range of industries. Passionate and knowledgeable about digital marketing and able to successfully execute and integrate across functions and channels. Proven track record of:- Developing and implementing innovative and data-driven digital marketing/media strategies - Growing and optimizing all channels of the digital marketing ecosystem- Constructing e-comm focused marketing plans to achieve aggressive growth goals- Heading marketing integration across multiple functions and teams - Personalizing customer journeys and creative messaging across channels- Building/rebuilding brand image through traditional and digital channels- Strengthening customer loyalty and brand love- Creating ground breaking content for YouTube and optimizing content for channel integration- Developing launch plans for award-winning new products Experience:Build-A-Bear Workshop, Bass Pro Shops, Enterprise/EHI, Brown-Forman/Southern Comfort, Mercy Health, Klipsch Group Inc., Mobil On the Run, Cobb/Tyson, St Louis Community College, Vatterott/L'Ecole Culinaire, State of Missouri, Shelter Insurance, Gilchrist & Soames and 901 Tequila.Specialties: Marketing/Advertising - Digital Marketing - E-Commerce - Omni Channel Marketing - Digital and Traditional Media Strategy and Planning - Social Media Strategy - Content Development - New Product Marketing - Email Marketing - Loyalty & CRM - Affiliate Marketing - App Development - Brand Building - Integrated Marketing - Global Marketing - Consumer Insights/Research - Team Leadership/Management - Thriving in Fast-Paced Work Environments - Relationship Building - Creative Thinking