On October 31, 2016, BrightScope was acquired by Strategic Insight. BrightScope is a financial information company that brings transparency to opaque markets through independent research and analysis. Delivered through cloud-based software, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. The BrightScope Rating_C/ reviews more than 200 unique data inputs per retirement plan and calculates a single numerical score which defines plan quality at the company level. In April 2011, the company launched BrightScope Advisor Pages_C/, the first comprehensive and publicly available directory of financial advisors designed to help consumers discover information and conduct due diligence on wealth management professionals. In June 2015, the company launched BrightScope Fund Pages to deliver a new look at mutual funds and ETFs.
Dynamic marketing executive with over a decade of experience in generating quantifiable pipeline and revenue growth for innovative enterprise B2B software solutions. Creative and analytic approach promotes organizations and product offerings that stay ahead of the market, consumers, and competitive landscape. Proven results in developing VOC campaigns with refined expertise in positioning complex, technical solutions in simple, elegant and easily consumable content strategies that drive market penetration, brand positioning, and revenue. Hands-on experience developing integrated marketing campaigns, product launch initiatives, and brand management propositions that recognize ROI for established organizations as well as entrepreneurial initiatives. Areas of Expertise:*Brand Building & Management*Product Marketing & Positioning*Demand Generation*Content Management & Thought Leadership*Event Management