On October 31, 2016, BrightScope was acquired by Strategic Insight. BrightScope is a financial information company that brings transparency to opaque markets through independent research and analysis. Delivered through cloud-based software, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. The BrightScope Rating_C/ reviews more than 200 unique data inputs per retirement plan and calculates a single numerical score which defines plan quality at the company level. In April 2011, the company launched BrightScope Advisor Pages_C/, the first comprehensive and publicly available directory of financial advisors designed to help consumers discover information and conduct due diligence on wealth management professionals. In June 2015, the company launched BrightScope Fund Pages to deliver a new look at mutual funds and ETFs.