Ted Hunting Email Address

Senior Vice President, Marketing

Bright Pattern Inc is a Computer Software company that provides cloud contact center solutions.

COLLABORATIVE MARKETING EXECUTIVE. 25 years of successful brand building and demand gen experience in startup and global companies creating revenue growth and market leadership. Strengths: creativity, energy to drive sales-aligned marketing; lead gen; excellent team-building skills; strategy/messaging to achieve leadership perception. LEAD GEN – BRANDING – ACCOUNT BASED MARKETING – DIGITIAL MARKETING – FIELD MARKETING – LAUNCH – ALLIANCES – PR/SOCIAL – SALES ENABLEMENT – THOUGHT LEADERSHIP CAREER HIGHLIGHTS: • Bright Pattern: Created initial company marketing plan and demand gen programs for cloud contact center start-up leading to repeatable/scalable marketing and sales function and significant company revenue growth • Genesys: In different roles led Americas and Asia Pacific Marketing and Global Demand Gen at leading on-premise and cloud contact center software company; over 10 years drove 60%+ of Marketing Leads/Opportunities provided to Sales • Chosen to create Genesys’ first global demand gen campaigns • Worked closely with Fortune 500 executive prospects; board member "Execs In the Know" and Customer Contact Week Advisory Board • Primary North America speaker at executive and analyst events, trade shows, seminars (Gartner, Forrester, CCW, Frost & Sullivan) • Created new company messaging (horizontal, vertical, product level); packaged disparate products into a suite and created platform graphic that over 10 year period was primary method to communicate suite capabilities to prospects - known internally as the "Hot Dog" • Narus (startup acquired by Boeing): Led marketing reporting to chairman, repackaged productline and led entrance into surveillance market • XACCT (startup acquired by Amdocs): Led most marketing functions while company achieved 700% growth. Increased press 400%: CNN interviews, WSJ, Business Week and FT coverage. • Informix (acquired by IBM): Led Datawarehouse Marketing and repackaging of product line. • Developed marketing plans for Silicon Valley start-ups including start-up acquired by global telco.