Bill Fergusson Email Address
@brightedge.com
Learning and Development Senior Manager, SEO
BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and London. Contact us for an SEO demo today.
Trainer and evangelist for BrightEdge, the global leader in enterprise SEO. I manage the BrightEdge Onboarding Certification Training program, training new employees from all over the world in search engine optimization (SEO) as well as how to use the many capabilities in the BrightEdge platform. I also develop training videos, white papers and presentations as needed and have served as the editor of the BrightEdge Certified Professional Exam. I am very familiar with Google AdWords,Google Analytics and Google Search Console. Have also worked with Adobe SiteCatalyst and WebTrends. Specialties: Search engine optimization SEO, keyword research, content marketing, content strategy, web content development, SEO copywriting, web analytics, digital media, web copywriting, marketing strategy, online marketing, local search marketing, business analysis, direct marketing, integration of online and offline marketing, brand creation and management, vendor selection and management, financial services and technology marketing
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