Michael Novak Email Address

E-Commerce Marketing Manager

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Experienced Digital Marketing and Ecommerce Director, currently managing digital efforts for Boscov’s. Areas of expertise include SEO (both technical and on page), Paid Search, Affiliate Marketing, Display Advertising, PPC, UX, marketplace selling and advertising, on site optimization, data analysis, content creation and more. Highly skilled in analyzing and manipulating large sets of data via Google Analytics and Adobe to make products and services sell in the digital age, and fuel YoY consistent growth. Strategic and critical thinker to determine largest areas of opportunity, prioritize work flow, and maximize efficiency and growth based on companies needs and goals. Driven and motivated leader that thrives to grow employees careers, knowledge and satisfaction while providing top value to all marketing efforts. Excellent communication skills to effectively communicate workflow and results to employees, coworkers, and executive management as well as fuel and grow vendor relationships.