Amy Shoemaker Email Address

Senior Director of Marketing

Carrots, smoothies, juices and dressings to be reckoned with.

Please do not call or email me regarding unsolicited business services. Recruiters ok. CHANGE AGENT & QUEEN OF THE PIVOT: Amy approaches her work with a can-do mindset and loves a good challenge. During her 5-year tenure in brand management at Del Monte Foods, Amy successfully influenced the C-suite to think out of the can by investing in and launching a new microwaveable meal solution. At Tillamook Ice Cream, she fueled double digit sales growth by dialing in the product value proposition and pivoting the marketing strategy towards trial-driving tactics in fewer markets, while simultaneously selling in a P&L restructure to fund national expansion. SAVVY STORYTELLER: Whether it’s crafting compelling product concepts such as the award-winning Del Monte Fruit Refreshers, writing tight-ass social & digital marketing briefs, or riveting and inspiring her colleagues with stories of growing share at monthly business reviews, Amy excels at creating and communicating narratives for maximum business impact. BIG PICTURE STRATEGIST WHO GETS IT DONE: As Marketing Director at Green Toys, Amy led the vision to shift the brand marketing strategy away from functional benefits to emotional reasons to believe, then rolled out a new brand identity in a first-of-its kind integrated marketing communications plan. INNATELY CURIOUS, BUT READY TO PUT DOWN ROOTS: After years of working in and exploring new homes across the US and the world (including San Francisco, Portland, Chicago, Buenos Aires, London and Madrid), Amy chose to move back home to SoCal in early 2020 and is ready and excited to start this next chapter. Her quarantine 2020 plans include paddle boarding the Long Beach canals with her nephews, scavenging the wine section of Grocery Outlet, mobilizing voters, storytelling on Medium and perfecting her TikTok #overforty game. Medium: https://medium.com/@amytheshoe TikTok: @amytheshoe