Director of Communications and Marketing
BMI Healthcare is an independent provider of private healthcare, and offers treatment to private patients, medically insured patients, and NHS patients.
Sally Sykes, Chart. PR and National Director of PR & Marketing at BMI Healthcare in London and across the UK regions and nations. Formerly Executive Director (Crown Servant) on the Board of the Parliamentary and Health Service Ombudsman, based London and Manchester During consulting in 2013 I worked for UK Department for Business at Innovate UK, I led a Communications Capability Review for the Equalities and Human Rights Commission and led the internal communications and change management for a global agribusiness acquisition. I was Director of External Affairs at the Engineering Employers' Federation and formerly a senior civil servant and Communications Director of the Health & Safety Executive (HSE). I am a senior communications, marketing and public affairs practitioner, with previous posts at AstraZeneca and Johnson & Johnson (DePuy Orthopaedics), Ciba-Geigy, Scottish Courage (brewing, hotels and pub retail), Littlewoods (fashion) and, I was Head of Press and Public Relations at Manchester Airports Group from 1996 – 2002, leading the PR and political lobbying for its second runway. I'm an English Literature graduate from Leeds University and I have a Masters in Public Relations from Stirling University, Scotland, for which I won a bursary from "Cosmopolitan". In 2012, I was President of the Chartered Institute of Public Relations and I was cited by the magazine “PR Week” as amongst the 50 most influential PR practitioners of the last 20 years. In 2007, I was runner up in the “Corporate Communications Magazine” communications professional of the year. The campaign work I led at HSE won a European Communications Directors' Association Award in 2009 (best healthcare campaign), a Direct Marketing Gold Award and the "PR Week" best public sector and best over all campaign in 2010 (agricultural safety) I am a Chartered Practitioner, Fellow of the Chartered Institute of Public Relations and Fellow of the Institute of Directors. I hold the IoD Diploma. Specialties: In house communications, media relations and PR management, crisis management, business change and restructuring, general management at executive team and Board level, sponsorship, CSR and stakeholder communications. Global multinational experience and sector specific knowledge in public sector, health and safety, healthcare and pharmaceutical R&D, aviation, brewing and fashion retailing.