Lissette Robles Email Address

TCCC Diversity Business Development MBA Intern, Multicultural Marketing in USA

Blistex was founded in 1947 as a small, family-run company in the business of developing and marketing lip care products, primarily in the United States. Our objectives in those days were to create quality products, achieve consistent growth and become an innovative leader in lip care. The pursuit of quality and customer service led us in 1967 to create our research and development facilities, as well as build our own manufacturing and corporate headquarters complex in Oak Brook, Illinois. This move enabled us to have pinpoint control of every phase of our business from product formulation and testing to manufacturing and marketing. Over the years, consistent growth was fueled by constant innovation in the Blistex product line. New products were added and existing products improved as Blistex moved into worldwide lip and health care markets. Today, the Blistex tradition is carried on by the second generation of our founding family. And we still believe in our original goals.

Strategic, analytical, innovative, creative, entrepreneurial, results-oriented MBA multilingual professional specialized in Brand Management, Global Marketing and International Business. Completely fluent in English and Spanish as well as highly proficient in French. Prominent abilities in brand management, global marketing, business leadership, international diplomacy and management of brands, business strategies and negotiations in the US, Europe, LATAM and ANZ. Primary objective is to excel in a Marketing position, especially in Brand Management or International Marketing, in a leading multinational company in the Luxury, Beauty or CPG industry where personal skills and business knowledge are leveraged to achieve and exceed corporate goals globally.