Jim Park Email Address
@beyondsoft.com
Associate Director of Analytics
It's emphasizing learning and creativity.
Dedicated web analytics and online marketing professional with over seven years of experience in e-commerce, lead generation, search, subscription and content/media. Well versed in not just reporting the numbers but telling the story behind them. Considerable experience in website monetization (what is the site worth to the business), website optimization (conversion, engagement, retention) and analytics implementations. I have a proven track record in reconciling financial data (sales, leads, SEM and display ad traffic) with web traffic and providing performance analyses, forecasting and optimization recommendations with annual online marketing budgets exceeding $30MM. Skilled in complete analytics implementations: developing business requirements, determining key performance indicators, tagging specifications, testing/QA, and post-deployment reporting/analysis. Advanced/Power User: Adobe Omniture Site Catalyst, Adobe Omniture Discover, Webtrends, Google Analytics, JIRA, MS Excel, MS Powerpoint, Adobe Omniture Test & Target Specialties: Business Intelligence, data mining, web analytics, data warehouse, corporate reporting, A/B and multivariate testing
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