Director of Marketing Analytics
It's emphasizing learning and creativity.
Dedicated digital marketing professional with over fifteen years of experience dedicated to enterprise data strategy, data analysis (insights and recommendations), optimization (testing, conversion, engagement, retention, churn), analytics implementations, data integrations, data governance and data science. Skilled in complex data implementations: business proposals, business requirements, technical documentation, analytics implementations, testing/QA, data integrations into BI and visualization tools and post-deployment reporting/analysis. As a manager and director both client-side and agency, assumed ownership of ground up analytics programs. Responsible for building teams of analysts, architects, and scaled programs Specialties: Enterprise data strategy, executive management, web analytics, analysis, optimization, personalization, data integrations, data visualization, and data governance.
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