William F Worple Email Address

Senior Director, Marketing Technology and Operations

Best Buy is a retail company which provides ecommerce retail of electronic gadgets.

A results oriented professional with expertise in designing, building and optimizing customer experiences, utilizing technology, operational process and automation at scale. I leverage my passion for innovation to meet customer needs and drive business results by building great products, capabilities and highly effective teams. Specialties and Martech Experience Interactive Strategy and Management, E-Commerce, Digital Marketing , SEM, Analytics, Multi-Variate Testing, Site Optimization & UX, Product Management, CRM, Personalization, Leadership, Social Media, Digital Media, SEO, Adobe Analytics, Omniture, Adobe Audience Manager, DMP, Adobe People Based Destinations, Adobe Digital Asset Management, Headless CMS, Adobe Experience Manager, Adobe Test and Target, Salesforce Marketing Cloud, Salesforce Email Studio, Salesforce Journey Builder, Salesforce Mobile Studio, Salesforce Data Studio, Einstein, Salesforce Advertising Studio, Interaction Studio, Google 360, DoubleClick Search / Google Search Ads, DoubleClick Campaign Manager / Google Display and Video 360, DoubleClick Bid Manager, DSP, DoubleClick For Publishers, DFP, Ads Data Hub, Google Cloud Platform, GCP, Oracle Blue Kai, Data Management Platform, DMP, Oracle Data Cloud, DataLogix, IBM Unica, DCO, Liveramp Data Onboard, Criteo, Kenshoo, Audience Point, 250ok, ReturnPath. Phrasee, Liveclicker, litmus, Shutterfly, Experian, Atlassian, Workfront, Mi9, Brandmaker, Opal, Speadfast, Swirl, Optimizely, Tableau