Asia Pacific Marketing Lead, Converged Infrastructure
BEA provides enterprise application and service infrastructure software enabling companies to streamline operations and cut costs.
Dynamic and self-motivated, Sharon has close to 20 years of Integrated Marketing. She has held a variety of key roles in Strategic Planning and Marketing, Demand Generation, Digital Media, Strategic Partner/Alliances/Channels Management, Business Development, Learning & Development, Personalized Account-based Planning and Sales support (for Global, Corporate and Enterprise Accounts), Customer Call Center/Telemarketing, as well as Integrated Marketing Communications and Public Relations for B2B and B2C, Home Business, Mid-market/SMB and Enterprise Solutions including Software, Systems, Servers, Storage, Services, Energy Efficiency Power, Cooling and Control systems across all industry segments, with leading tech companies.An all-rounder, Sharon's in-depth experience and track record spans across all key industry segments including Network and Service Providers/Telcos, Financial Services, Manufacturing and Public Sector.She has spearheaded marketing and communications strategy, leading, planning and executing on high profile C-level/decision-maker activities, media and analyst engagements, demand generation and account-based campaigns to International Industry trade shows and Global Sponsorship programs.Also a strategic thinker who anticipates how decisions are made and persistently explores and uncovers new and creative ways of adding value to businesses. A self-starter with broad base of industry contacts, Sharon has experience working in multi-cultural and matrix organization.Specialties: Strategic Planning and Marketing. PR/Comms and Marketing Communications. Digital Media. Branding & Advertising. Crisis Management. Corporate Social Responsibility. Consultancy. Learning & Devt. Business Development. Event Management. Call Center. Alliance & Channel Management. Message creation and copywriting.Recipient of HIGH ACHIEVER'S AWARD presented by HP APJ Senior Executive Leadership Team
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