Thad Slaton Email Address

Senior Vice President, Global Marketing and Communications

BCD Travel combines service leadership with flexible technology, intelligent data analysis and strategic solutions to provide global business travel management.

While my title says "marketing," it's more accurate to call me a communicator. That's what I'm passionate about. If I've learned anything in my 25+ years in business, it's that few problems can withstand a steady barrage of thoughtful communication. Do you have disgruntled staff? If so, talk to them. Most people just want to be heard and understand the "why" behind a decision or situation. Need to motivate travelers to follow the rules? Explain what's in it for them in a way they understand. Most people will do the right thing if they know why it's important. Sometimes communication takes the form of a big, creative campaign that spans and wows the world. Other times it's a handwritten note to a single individual, an "attaboy" that punches beyond its weight in what it can do for the spirit. There are lots of ways to prop people up, open minds or inspire action. All of them demand carefully planned and well-executed communication. It's an art and set of skills I've honed my whole life--though it's never completely mastered--and everyday I love sharing what I know to benefit of our clients and employees.